Marketing: Step One Awareness
By Wedeqtory Directory - Posted on Tuesday, September 06, 2016While many wedding businesses are targeting only the heterosexual market there's a growing market opening up and it may be time to rethink how you connect to potential customers. If you are a equality-minded wedding professional or venue, now is the time to make LGBTI couples aware that they can approach your business without fear of rejection.
LGBTI+ Couples are loyal to brands that support marriage equality, with 87% agreeing with the statement
"I'm more likely to support companies that support the LGBT community." *Pink Monitor research 2014
In order to inform your potential customers that you are gay-friendly, you can start by seeking exposure on Wedeqtory. With our extensive and unmatched experience in the queer wedding industry since April 2012, we have built a platform for all same-sex couples to explore outstanding wedding professionals who choose to come on-board.
And look at our growth in the last 12 months! A 240% increase in impressions to the website which is driven through our planned and strategic marketing and SEO campaigns.
Once you join us you can shout it to the world by sharing this awareness badge on instagram , facebook and any other social network you have so that the LGBTQ community, knows they can talk and trust their big day in your hands.
To become part of the Wedeqtory community click here and you can be online today!
Step 2 - 15 Once you get access to our 15 Step Guide on marketing to the LGBTQ community and attracting same-sex couples!
We look forward to working with you and building a network of trusted gay-friendly venues and professionals for couples who wish to plan their wedding without fear of rejection.
Step 2 - 15 Once you get access to our 15 Step Guide on marketing to the LGBTQ community and attracting same-sex couples!
We look forward to working with you and building a network of trusted gay-friendly venues and professionals for couples who wish to plan their wedding without fear of rejection.
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Equally Wed Australia & New Zealand
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Other Articles: What is an On The Day Coordinator? Q – Z of Queer Weddings | 10 Alternatives to Walking Down the Aisle Q - Z of Queer Weddings | Can I Ask my Celebrant to Wear Something Specific? |
Same Sex Wedding Directory - Australia & NZ
